Notch, the first brewing company to focus exclusively on session beer. We held the title of “only session beer company” for three years. Imagine that, three years of people telling us we were nuts, crazy and had lost our minds to focus on session beer. But today, in 2013, we are on the front edge of the trend, and no longer the lunatic fringe.
Notch was launched in February of 2010 by Chris Lohring, a professional brewer since 1993, most notably at the Tremont Brewery in Boston MA. Today, Chris is an independent brewer – he owns no facility – instead brewing with other breweries. He currently brews his beers at two locations, the Ipswich Ale Brewery (Bottles, Draft, Cask) and Kennebunkport Brewery (Cask and One-Off).
Notch was born to debunk a myth born of the craft beer movement, that flavorful beer is synonymous with high alcohol. In the US, brewing great beer without a debilitating ABV had seemed all but dead. Not anymore. Beers of great flavor and lower alcohol have been brewed for hundreds of years in every great brewing nation except ours. Notch is not out to change the US craft beer world, but to simply offer craft beer fans an option. Because sometimes having another been is more fun than going home.
See a bit more of the story here: (For those with an iPhone or iPad, you are out of luck because Apple hates Flash, try here instead.)